The Murdoch Mission The Digital Transformation Of A Media Empire Wendy Goldman Rohm

ISBN: 9780471205395

Published: March 12th 2002

ebook

304 pages


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The Murdoch Mission The Digital Transformation Of A Media Empire  by  Wendy Goldman Rohm

The Murdoch Mission The Digital Transformation Of A Media Empire by Wendy Goldman Rohm
March 12th 2002 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 304 pages | ISBN: 9780471205395 | 3.56 Mb

A dramatic narrative by a top journalist about the transformation of one of the worlds greatest media empires.The Murdoch Mission gets inside Rupert Murdochs News Corp. and documents the media moguls strategic forays in digital media andMoreA dramatic narrative by a top journalist about the transformation of one of the worlds greatest media empires.The Murdoch Mission gets inside Rupert Murdochs News Corp.

and documents the media moguls strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.Wendy Rohm provides an up-close look at how Murdochs youngest son, James Murdoch, is changing his fathers fortune in the megamarket of China and other world markets.

She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdochs corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age.

The Murdoch Mission delves into Murdochs successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.



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